Meta has launched a standalone AI app to rival ChatGPT, introducing a social Discover feed and voice capabilities, aiming to personalise user experiences using data from its platforms.
Announced on April 29, 2025, Meta’s new AI app leverages the company’s vast user base and data from Instagram and Facebook to offer a unique, social AI experience. With 1 billion users already engaging with Meta AI across its apps, this launch marks a bold step to challenge OpenAI’s dominance in the AI assistant market.
A New Player in the AI Race
Meta’s standalone AI app, launched on April 29, 2025, brings fresh competition to ChatGPT with features like a Discover feed, voice interaction, and integration with Ray-Ban smart glasses. According to TechCrunch, the app uses data shared on Meta’s platforms to provide personalised responses, setting it apart from rivals like OpenAI and Anthropic.
The app’s Discover feed allows users to share AI interactions, like generating emojis to describe themselves, making AI use more social, as noted by The Wall Street Journal. It’s available in 36 countries, with voice features rolling out first in the U.S., Canada, Australia, and New Zealand.
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Personalisation Edge: Meta AI draws on user profiles and content engagement for tailored responses, a feature currently limited to the U.S. and Canada.
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Social Integration: The Discover feed aims to spark trends, though users must opt in to share interactions, addressing privacy concerns.
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Competition: With ChatGPT nearing 1 billion users, Meta’s 1 billion existing AI users give it a strong starting point to compete.
“However, Meta AI’s growth hasn’t been without controversy — it’s currently facing a defamation lawsuit over AI-generated responses that raises questions about content accuracy and user safety.”
Meta’s strategy hinges on blending AI with social media dynamics, but privacy concerns and a concurrent defamation lawsuit may test its rollout. Will this app redefine AI engagement? Stay tuned.
