New Delhi, India Zomato, one of India’s leading food delivery platforms, has officially rebranded itself as “Eternal,” unveiling a new name and logo in a dramatic transformation aimed at redefining its brand identity. The announcement was made by CEO Deepinder Goyal, who admitted that the shift “scares [him] to his core” but signals the company’s vision for long-term innovation and evolution.
According to NDTV, the decision to rename Zomato as “Eternal” is rooted in the company’s ambition to go beyond just food delivery and expand into a broader ecosystem of services. While the platform’s core functionality remains unchanged, the rebranding represents a strategic push into new business areas, including quick commerce, grocery delivery, and restaurant technology solutions.
According to the Times of India, the name “Eternal” reflects the company’s desire to build a long-lasting global brand. CEO Deepinder Goyal expressed both excitement and nervousness about the shift, emphasising that the new name represents the company’s continuous growth and its ambition to be more than just a food-tech platform.
The rebranding effort comes with a redesigned logo and visual identity, signalling a fresh era for the company. Moneycontrol reported that the change is already being rolled out across Zomato’s app, website, and marketing materials, though some customers have expressed mixed reactions to the sudden shift.
Despite the new identity, Zomato (now Eternal) will continue to operate under the same leadership and core business model. However, industry experts suggest that this bold move could indicate larger shifts in the company’s future, possibly exploring global markets or new service verticals beyond food delivery.
As the rebranding process unfolds, customers and investors alike are watching closely to see how this new identity will shape the company’s future and whether “Eternal” will truly live up to its ambitious name.
