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Business Marketing for Millennials

While consumer marketing focuses on large groups of consumers, business marketing focuses on more intimate and personal interactions. Most business marketers allocate only a small portion of their promotional budgets to advertising,…
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The main marketing strategy

A good marketing strategy aims to build solid relationships with consumers, defines the ways in which to win the designated target, and determines the achievement of business objectives. The design of an effective strategy involves the…
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Sources For International Business News

You may not realize it, but there are several sources for international business news. The Financial Times, Bloomberg, and The Street are just a few examples. These sources all focus on the world of international business. And while you're…
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